Using Long Tail Keywords for More Traffic
Google introduced another algorithm update in May 2010 and many webmasters have seen a huge drop in traffic from Google for keyword phrases that are three or more keywords long, known as long tail keywords. Google is now able to index longer keyword phrases more accurately. It seems that Google guessed the best pages for long keyword phrases until recently based on other signals and keywords on the indexed pages. The new Google patent indicates that Google now has the computing power to index longer keyword phrases on web pages instead of guessing them.
Think about it logically, when you want to find information online on products, services or for research reasons, you want to find it quickly, you want it to be as precise as possible and enter Long Tail Keywords in Search Engines to find what you want. People are getting smarter these days and they know how to find what they want in few searches.
Below is a list of points that argue for the use of long-tail keywords in organic search for you to consider:
Ease: When compared with head keywords, long-tail keywords are easier to rank with. When you try to rank for a head keyword, you essentially go into competition with millions of websites. And the odds of your ranking high for that term are very low. For example, if you try to rank for the head keyword ‘home décor’ you’ll have to beat at least 36 million other sites to rank high. Instead, if you use a long-tail with niche terms relevant to your site, like, ‘handmade home décor in Florida’the competition drastically drops to under three hundred thousand. And your odds of ranking high will improve too.
Speed: Thanks to the diminished competition, you don’t have to spend nearly half your life optimizing your site and building links before you can see your site ranking high for long-tail keywords. Think of it as standing in the shorter line at the ‘X items or less’ express checkout lane at a grocery store.
Relevance: Since long-tail keywords are more often than not, specific strings of keywords with a several niche terms; the chances of then meeting the exact search needs of users are very high. For a user query “where can I busy eco-friendly or handmade home furnishings in Florida?” your site, which targets ‘handmade home décor in Florida’, would be a better match than a high-ranking site that targets ‘home décor’.
Conversion: The fact that search users will find sites targeting long-tail keywords more relevant contribute another point to chalk up in its favor. Reports attest to the fact that users with specific search queries know exactly what they are looking for and are more likely to turn into customers. So, drawing a targeted traffic with your long-tail keywords can help you land almost guaranteed sales.
Exposure: This is perhaps the least known advantage of targeting long-tail keywords. Using long tail keywords over a period of time will eventually help you rank higher for your head keywords as well. As your site gains authority and builds its trust quotient, the long-tail keywords will help provide enough targeted traffic and also enough ‘exposure’ to your head keywords that your attempt to target them alone won’t prove to be all that disastrous.
A great thing about targeting long-tail keywords is that you can play around with all the niche terms relevant to your site and try and rank for a series of long-tails. You don’t always have to target ‘handmade home decor in New York’; ‘buy home decor in New York’ can help send an entirely different set people swinging to your site.
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